is amazon fba worth it 2022 saw continued success for both new and experienced sellers. With rising e-commerce demand and improved seller tools, FBA remained a top choice. Although costs increased slightly, sellers offset them by improving conversion rates, branding, and automating operations. The key lesson from 2022 was that those who treat FBA as a serious business, not a side hustle, were the ones who reaped the most benefits from Amazon’s marketplace.