how to find negative keywords for amazon fba helps you improve PPC ad performance by excluding irrelevant search terms. Use Amazon’s search term report and third-party tools to identify underperforming or misleading queries. Regularly updating your negative keyword list reduces wasted ad spend and increases conversion rates. Long-tail or generic keywords that bring low-intent traffic are prime candidates for exclusion. Implementing a strong negative keyword strategy results in more efficient advertising and higher ROI.