can i sell on amazon without fba

can i sell on amazon without fbaYes, sellers can choose to fulfill orders themselves through the merchant-fulfilled network. This allows greater control over inventory, shipping, and packaging but requires more hands-on management. It’s ideal for sellers with unique shipping needs or limited volume. While these products don’t get Prime eligibility by default, some programs allow merchant-fulfilled listings to qualify. This model can be cost-effective when margins are tight or when dealing with oversized or custom items